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3 人参与  2025年03月08日 11:02  分类 : 百科  评论

耐克的由来

Yes, Nike's origins trace back to a unique blend of passion, innovation, and a bit of serendipity. The company was founded in the 1960s by Phil Knight and Bill Bowerman, two individuals deeply passionate about the world of sports and athletic footwear.

中文

耐克(Nike)的起源可以追溯到20世纪60年代,由菲尔·奈特(Phil Knight)和比尔·鲍尔曼(Bill Bowerman)共同创立。这两位创始人对体育运动和运动鞋产业充满热情。

英文

Nike, as a brand, was officially born in 1971, but its roots date back to 1964 when Knight and Bowerman founded Blue Ribbon Sports (BRS). Initially, BRS served as the US distributor for the Japanese brand Onitsuka Tiger (now known as ASICS). However, as demand grew and they sought to establish their own identity in the athletic footwear industry, they decided to create their own brand.

中文

耐克品牌于1971年正式诞生,但其前身可以追溯到1964年成立的蓝带体育用品公司(Blue Ribbon Sports,简称BRS)。起初,BRS作为日本品牌鬼冢虎(现ASICS)的美国经销商。随着市场需求的增长,两位创始人希望在运动鞋产业中树立自己的品牌,于是决定创立自己的品牌。

英文

The name \"Nike\" itself was derived from a dream experienced by one of the employees, Carolyn Davidson. She envisioned the Greek goddess of victory, Nike, and proposed the name along with the now-iconic Swoosh logo. This logo, which symbolizes speed and victory, was designed in just 15 hours and originally sold for a mere 3

中文

“耐克”这个名字本身来源于员工卡罗琳·戴维森(Carolyn Davidson)的一个梦境。她梦到了古希腊的胜利女神Nike,并据此提出了这个名字以及现在标志性的对勾(Swoosh)标志。这个标志象征着速度和胜利,仅用了15小时设计完成,最初仅以35美元的价格售出。

总结

耐克的由来是一个关于梦想、创新和坚持的故事。从蓝带体育用品公司到全球知名的耐克品牌,它的发展历程充满了挑战和机遇。如今,耐克已成为全球体育用品行业的佼佼者,其品牌精神和产品深受全球消费者的喜爱。

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