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口播(Koubo)在抖音等短视频平台上,指的是主播通过口头表达,不借助或者少借助外部工具(如PPT、图片等),直接对着镜头讲述内容、分享信息或者表达观点的一种直播或录制视频的方式。这种方式强调主播的个人魅力和语言表达能力,要求主播能够用生动有趣、简洁明了的语言吸引观众的注意力。
In the context of short video platforms like Douyin (the Chinese version of TikTok), Koubo refers to a method where the host verbally communicates content, shares information, or expresses opinions directly to the camera without relying heavily on external tools (such as PPT, images, etc.). This approach emphasizes the host's personal charm and language skills, requiring them to capture the audience's attention with engaging, vivid, and concise language.
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